Logo Design Problems?

If you need some help with logo design, a co-worker of mine wrote a very helpful guide on how to create a great logo.

A lot of these basic design steps get over looked in many people's design process. Consider this a refresher if you're a veteran.

Logo Design Lesson

Keep Your Mail Within Postal Specs

Why do you keep getting your mail returned? Everything seems in order as both the return and mailing address are correct. Well, you would be surprised that there could be an error of how the text is placed.

http://purplemonkeyprinting.wordpress.com/2010/01/12/graphic-design-resource-envelope-dimensions/

With that guide, you can make sure that you keep within US Postal Regulations. There's a lot to consider.

But one thing that isn't mentioned in that blog is the return address should stay within an 1.75" from the top and then keep the mailing address below this line. This way there is no interference when the machine scans the addresses.

Remember, it's important that you get the envelopes right because an error can cause a lot of troubles. When your client starts mailing out your envelopes and then he gets them returned because the US Postal specs are wrong, you'll be in a world of hurt.

How to Create Your Own Custom Letterhead

Letterheads.

They are an important business stationery product. If one is not designed well, it can lose a lot of it's function and even make your clients eyes bleed if it's not designed well.

A co-monkey of mine wrote a blog about how to create a good custom letterhead and you should take that advice into consideration.

Here is the link
PurpleMonkeyPrinting.WordPress.com

One thing that you might also want to do with the design of the letterhead is to consider what kind of colors you are going to use if you plan on using a design that takes up the whole page. If you want to use a design that's going to take up the whole front side, you should make it very faint. Adjust the tint of it to roughly about 10% so it just barely shows up because if you have a darker object, the type above it will most likely not be visible to those who will be reading it.

Remember, think about the end user. Who is getting the letterhead and reading it? Cater it to them.

If you can't think of anything to design or if it just isn't your cup of tea, PurpleMonkeyPrinting.com has Graphic Design Services for your convenience. We also have some great pricing for them and we can even print them for you. So come check it out!

#10 Envelopes Galore!

So here at PurpleMonkeyPrinting.com, we love printing your custom designed envelopes, even commercial printed items. But if you're looking to get some #10 envelopes printed, look no further.

Needing to print for a client who needs a mass quantity of custom printed #10 envelopes? Need a replenishment of your depleted stock of #10 envelopes? Or have you an entrepreneur and you need to print your stationary? We've got you covered. Pricing goes as follows:



#10 Envelope: 24# White Wove - (2/0) Two Colors on One Side
1000 - $136.29
2500 - $137.23
5000 - $164.73
10000 - $280.50
15000 - $393.53

Now if you need a quantity or special instructions for your art, go into the store and fill out a custom quote form. Our awesome customer service staff will give you a quote within 24 hours (Business hours, Monday through Friday).

Remember, www.PurpleMonkeyPrinting.com is your one-stop-shop for all of your printing needs. Whether you need your custom printed envelopes or catalogs and presentation folders, we're your source for all of your envelope and commercial printing needs.

Color Options: What does it all mean!?

If you work or have associated yourself in the printing world, you should know what your color options are. We're talking about Pantone colors, 4/1 printing, and what not. So really, what should you know about color?

First, lets talk about the numbers. I'm sure a lot of you have seen them before, such as 2/1, 4/2, 4/0 and even 6/0! But what does all this mean!?!?

Well, the numbers are telling us how many colors are on what side. The first number represents one side of the paper, while the second number refers to the opposite side. As for the numbers, it refers to how many colors you can have on the specified side. So let's say, for instance, you need a custom printed postcard printed as 4/2 (would be said as "Four-over-two"). This would require that you would have 4 colors on one side and then only 2 colors on the other side. Now, there's A LOT of rookies out there who immediately think that a 2 color process only involves the use of 2 of the 4 colors on a CMYK press. Well, young padawan, much to learn, you have.

To be quick about this, this is what they mean:

4 color = CMYK. This means you can print photographs and images such as a picture of your dog or monkey.

2 color = 2 Pantone colors. This means you can ONLY use 2 Pantone colors given from the color pallette. No exceptions. The easiest way to do this is to use Illustrator and select the 2 colors you need from the Pantone color palette. If you're in Photoshop and you want to change a photograph into a 2 color process, follow this tutorial.

1 color = 1 Pantone color. Same thing as using a 2 color, but only using one.

6 color = The use of CMYK as well as 2 Pantone colors. Thus, bringing the color count to 6.

So there you have it for that hooplah.

Now, Pantone colors are probably the best thing since sliced bread. What makes them so great is that they have something available called a "Pantone Color Guide". When you look at this guide, you can accurately see what kind of color that will print. There's no color shift. No nothing. It's a guaranteed color.

Let's apply what you've learned to a real world situation.

If you're trying to print on a 9x12 envelope and you need it processed as 2/1. So that would mean there is going to be only 2 Pantone colors on one side and then only 1 Pantone color on the other.That's it!

If you have any questions regarding this, please leave a comment below and we will gladly answer it for you.

Designing Not Your Thing? We've Got You Covered

So there is one thing that happens to a lot of people out there who own or work for a small business; they are in need of a spiffy visual identity. What is a visual identity? Well, I'm glad you asked! It's what your company is trying to portray and having the items and designs that showcase what you're trying to portray. While it might seem easy, more often than not, it's very hard to figure out.

Now this is where we come into play, to let everyone know, we offer pre-made designs. So with this, you simply just log into our store, select what type of business your in, and then select a design you like. After that you can start typing in your information and voila! You got yourself a professional looking design without any hassle. If you're looking for multiple types of stationary and wanting them to look identical, many designs we carry will have matching business cards, envelopes, and letterheads. That way, you can keep your brand in check.

Okay, so if you have a vision on how you want your company to be portrayed but you lack the design skills to do it, PurpleMonkeyPrinting.com offers graphic design services that will create a logo that fits your business. We also just don't design logos, our graphic design services extend out to letterheads, envelopes, presentation folders, notepads, flyers, brochures, postcards, business cards, and calendars all for a great price!

Come check out our store today.


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Make your business stand out from the rest.

You're friend, 

Pete the Purple Primate

Tutorial: Recreate Popular Video Game Logos

http://www.planetphotoshop.com/modern-warfare.html

This tutorial is based on the new video game phenomenon, Call of Duty - Modern Warfare 2 (which is, by far, one of the sweetest games ever). This video will show you how to recreate it's logo with text of your choice which is extremely handy if you're looking to create a forum logo based on the game or whatever else your heart desires.

The tools you'll need is just Adobe Photoshop.

Take a peek.

Also, I'm going to give a HUGE shout out to our main man Pete. He's been a great customer for us and he delivered me cookies. Delicious. Thanks Pete!

Vun Vun